Studio Window No. 01
Designing for freedom, yours and mine
ELYSA - ERANOVA DESIGN APRIL 13 2026 10 MIN READ
I did not start making templates because I love templates. I started making them because I am building a life on my own terms, and this is one of the ways I am getting there.
Somewhere between the corporate dress codes and the 9 to 5 schedules and the feeling of working hard for someone else's vision, I decided that was not the life I was building toward. I want financial freedom. I want to work from wherever I want, on projects that mean something, for people who actually need what I make. I want to get back to myself.
Templates are part of how I am doing that. But the reason I make them the way I do comes from something deeper than income strategy. And since this is the first post in Studio Window, the blog where I share the thinking behind the work at Eranova Design, it feels right to start here. With the why. Before anything else.
— THE WHY BEHIND THE WORK —
Why accessible design for wellness brands matters
I know what it feels like to want a better brand presence and not have the budget for a custom designer. I know what it feels like to look at your competitors and think their websites look so much more professional than mine, and to not know where to start closing that gap.
That experience is particularly acute in the wellness industry. Yoga studio owners. Somatic therapists. Holistic nutritionists. Breathwork facilitators. Herbalists. These are practitioners doing deeply important work, work that genuinely changes people's lives, and yet so many of them show up online in a way that does not reflect the quality or the depth of what they actually offer.
It is not because they do not care about their brand. It is because good brand design has historically been expensive. A custom Figma landing page from a professional designer costs between one and five thousand dollars. A full brand identity system costs more. For a wellness practitioner building their business from the ground up that is an enormous barrier.
“Good design should not be a luxury. It should be accessible to anyone building something real.”
That belief is baked into every template I make. The price point is intentional. The clarity of the file is intentional. The quick start guide is intentional. None of it is an afterthought. I want the person who buys a template from me to feel like they got more than they paid for, because that is the kind of designer I want to be and the kind of business I want to run.
Wellness brands deserve to look as considered and professional as the work they do. The woman who has been practicing somatic therapy for fifteen years and still has a website that looks like she built it on a free template in an afternoon deserves better. Not because aesthetics are everything. But because the way your brand looks is a signal to your potential clients about the level of care and intention you bring to your work. When your brand does not match the quality of your practice you are leaving trust on the table before the conversation has even started.
— THE PHILOSOPHY BEHIND ERANOVA DESIGN TEMPLATES —
What makes a wellness brand template worth buying
There are thousands of templates available online. Most of them are generic. They are built to appeal to the widest possible audience which means they speak to no one specifically. They look polished in the preview and feel hollow when you try to make them your own.
The templates I build at Eranova Design are different in a few specific ways. Every template starts with a defined ideal client and a defined emotional signal. Before I choose a single color or lay out a single section I ask what does the person who buys this work actually need her brand to communicate. What feeling should a visitor have when they land on this page. What level of trust needs to be established before someone books a session or signs up for a retreat.
The answer to those questions shapes everything. The color palette. The typography. The section order. The button copy. The spacing. Every design decision in an Eranova Design template is made in service of the client the template was built for, not in service of what looks impressive in a portfolio.
The files are also built to be used by real people, not just designers. Every template includes a locked full layout preview so you always know what you are building toward. A complete style guide with hex codes, font specs, and button styles. An editable sections page where all your customization happens. And a quick start PDF that walks you through the whole process from opening the file in Figma to exporting your final design.
You do not need design experience to use an Eranova Design template. You need a free Figma account and an afternoon. That is it.
— INTRODUCING SOULÉ BALI —
Soulé Bali. A Figma landing page template for wellness brands
The first template in the Eranova Design collection is called Soulé Bali. It is a complete Figma landing page template designed specifically for wellness brands: yoga studios, retreat planners, holistic coaches, wellness practitioners, somatic therapists, and anyone who wants their online presence to feel as considered and intentional as the work they do.
The aesthetic is warm and editorial. The color palette is grounded in teal, soft pink, and a quiet yellow that feels like afternoon light. The layout is structured but unhurried. I wanted it to feel like the digital equivalent of walking into a space where someone has clearly thought about every detail: where nothing is there by accident and everything is exactly where it should be.
- A complete landing page with hero, about, experience, and call to action sections
- A full style guide with your color palette, typography specs, and button styles
- An editable sections page where all your customization happens
- A mockup page showing the full design assembled at a glance
- A quick start PDF walking you through the whole process from opening to exporting
Soulé Bali is priced at $39. I priced it that way on purpose. The wellness business owner who has been putting off her website for six months because she cannot afford a custom designer should not have to choose between a professional online presence and keeping the lights on. Thirty nine dollars is an afternoon of work for most practitioners. It should not be a decision that keeps getting pushed to next month.
The template works in Figma which is free to use. If you have never opened Figma before the quick start guide walks you through everything from creating an account to making your first edit. Most people who buy the template and follow the guide have their customised version ready within a few hours.
— WHAT STUDIO WINDOW IS AND WHAT COMES NEXT —
What you can expect from Studio Window
Studio Window is the blog where I share the thinking behind the work I do at Eranova Design. It is called Studio Window because that is what it is. A view into the studio. The process, the decisions, the reasoning, the occasional honest reflection on what it actually looks like to build a creative business from the ground up.
Posts cover design trends your wellness brand should be paying attention to. Deep dives into specific templates and why they were built the way they were. Practical how to guides for wellness business owners who want to improve their brand presence without hiring a full service agency. And the Copy Series, a running collection of posts about writing the words on your wellness website, which is already one of the most read things on this blog.
Everything here is written for one person. The wellness practitioner who is building something real, who cares deeply about the work she does, and who wants her brand to show up in a way that reflects that care. If that is you, you are in the right place.
I am glad you are here. And I hope something I make helps you show up online exactly the way you deserve to.
The Eranova Design template collection is built for wellness brands with intention. Every layout, every color system, every font pairing chosen with your buyer in mind.
Browse the templates